Homepage Conversion Structure
whether your headline, calls to action, and page flow actually guide visitors toward booking or buying.
FOR PURPOSE-DRIVEN COACHES, CONSULTANTS & BUSINESSES
A free, strategic audit of your website's homepage. Get a report on what's working, what isn't, and where to focus first.
Most coaches and consultants know their website isn't working as hard as it should, but not exactly why.
Maybe it's the headline. Maybe there's too much competing for attention. Maybe it's just not clear who it's for.
That's why this tool was built.
The process
Enter your website's URL above.
We check it against four areas: how your homepage is structured, how clearly you're positioned, how easy it is to navigate, and your basic search foundations.
Get your report in under a minute: a snapshot, your top priority fixes, and a detailed breakdown.
The framework
whether your headline, calls to action, and page flow actually guide visitors toward booking or buying.
whether your copy speaks clearly to the right audience, or gets lost in generic language.
whether visitors can find what they need without hunting for it.
the basics search engines look for, like title tags and meta descriptions.

MEET YOUR DESIGNER
I'm Fiona Lee, founder of The Site Crafter. Before web design, I spent fifteen years in procurement and policy, work that comes down to how people build trust and make decisions. I built this tool so you could get a first and fast look on your site, using the same expert framework I use with my own clients, just quicker and free.
Your website is working. But is it working hard enough?